Why can't I see keyword rankings for my child ASINs?
Keyword ranking refers to the position a product holds in search results for a particular keyword on Amazon. Here are the key points on why it doesn't make sense to track keyword rankings for child ASINs (Amazon Standard Identification Numbers):
- Parent-Child Relationship: On Amazon, products are often structured in a parent-child relationship where the parent ASIN is the main listing and child ASINs are variations (e.g., different sizes or colors) of the parent product. When shoppers search for products, it's typically the parent ASIN that appears in the search results, not the individual child ASINs.
- Search Result Relevance: Amazon's algorithm is designed to show the most relevant results to users. It often displays the parent ASIN since it encapsulates all the variations, providing a more comprehensive view of the product options available.
- Keyword Ranking Efficiency: Tracking keyword rankings for each child ASIN can be redundant and inefficient. It's more meaningful and efficient to track the keyword ranking of the parent ASIN, which represents the product listing as a whole.
- Data Accuracy: Child ASINs may not have independent keyword rankings or may not appear in search results independently, thus tracking their keyword rankings could provide misleading or inaccurate data.
- Resource Allocation: Resources spent on monitoring keyword rankings would be better utilized on optimizing the parent ASIN's listing, which in turn benefits all child ASINs under it.
Focusing on the parent ASIN for keyword ranking will provide a more accurate understanding of how well the product listing is performing on Amazon.