The PPC Tool is a feature that gives members the ability to see, edit, and manage their PPC Campaigns within a consolidated view on Titan Tools.
Date Range Selector and Widgets
The Date Range selector for the PPC tool displays 4 date ranges per selection which are as follows:
Today / Yesterday / This month / Last month
Today / Yesterday / 7 days / 14 days / 30 days
This week / Last week / 2 weeks ago / 3 weeks ago
This month / Last month / 2 months ago / 3 months ago
Today / Yesterday / 2 days ago / 3 days ago
Today / Yesterday / 7 days ago / 8 days ago
This month / Last month / This year / Last year
Apart from the date range options above, members are also allowed to select their custom range which lets them select only one range.
Meanwhile, the widgets are dependent on the date range that was selected on the date range selector.
However for the custom range selection, since members are only allowed to select one date range from the date picker, the widgets display 3 more date ranges prior to the selected custom range – this follows the number of days that were selected in the custom range.
For example, the selected custom range is March 24 - 26, which is 3 days. The data for this range will be displayed on the first widget, while the three other widgets will display a 3-day range prior to March 24 - 26 – which are March 21 - 23, March 18 - 20, and March 15 - 17.
Additionally, when clicking on each widget, the data table changes and reflects the data for the widget that has been selected.
For example, the widget for Yesterday’s date range has been selected, then the table will show the data for Yesterday.
Lastly for the widgets, clicking on the More button at the bottom of each widget also shows a more details data for a date range’s metrics. These data are also from the Dashboard columns.
Data Table Actions
On the Data table, members are allowed to do the following actions:
Hide Inactive
Allows to hide inactive campaigns from the table
Show Trends
Lets the members see the trends below the values per metric
Columns
For displaying/hiding columns per the member’s preference
Filter
Allows members to set filters for the data table, wherein they can select from the premade filters, or create and select their own custom filters
Data Table (Campaigns)
This table displays all the campaigns and metrics similar to the Campaign Manager. This table is sorted by Orders, highest to lowest.
Total Row
A sticky row placed between the column headers and the campaign rows – this row shows the total values for all the metrics
Active Status Toggle
This toggle indicates whether the campaign is Active or Inactive, depending on the campaign’s actual status
Search Terms
Each row of campaign has a chevron beside the campaign name – on click of this chevron, the area below the campaign will expand and display the Search Terms for the said campaign.
Edit Campaign Name
The campaign name can be edited by clicking on the edit button just beside the campaign name.
Placements
Under the placements column, there are two buttons:
Edit Placements – which allows members to edit the placement value
Show Placements – which opens a new row below the campaign to show placement details for metrics starting from the %Sales column to the right-most column.